KAMPALA- The Music industry is one of those sectors that have suffered gravely due to the COVID -19 pandemic.
As a result, most artists that have been solely depending on gigs are likely to hit a snug since they are not allowed to perform as one of the precautionary measures use to stem the rapid spread of the virus.
However, Reach A Hand Uganda (RAHU) organized an Performing Artists Conference held on Thursday 15, 2020, to forge away on how they can survive despite the prevailing pandemic.
According to Louis Lwanga, a lawyer, diversity and value addition to this Industry is the magic bullet that will propel the government to see value in the craft and then after they will come on board.
He also advised them to always seek out for professional services to understand clearly most matters regarding their talent since most of them are not in the know.
Rajiv Ruparelia, the Managing Director Ruparelia said that since each of them is on different stages of their career, their way of doing business should resonate with the level.
“We are in an economy that is worth all that money and this is all about the brand. This takes time; the corporates are looking for numbers. Recently, we have been working with influencers and this is traceable and proved to yield results. We are working with artists such as Ykee Benda and Spice Diana and this is smooth because they took the initiative to write and get directly to us which most of you cannot do.
Mercy Kinobwisho, intellectual property and copy right at Uganda Registration Services Burreau revealed that Collective management system and copy right is only way to help.
“The law permits one body in place to work on all that, and after users of the music pay the loyalties to artistes through the body. In Uganda we have Uganda Performing Rights Society (UPRS), and this is the mini bank equivalent to NSSF for the musicians where all of them will benefit at a long period of time.
The conference attracted artists that included ; Spice Diana, Geosteady, Nutty Neithan, Toniks, Daks Kartel, Ragga Dee, Pastor Bugembe, Nina Roz, producers, promoters among other stake holders.
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